Competition Research Tool – SEM Rush

 

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Image by galverito86 via Flickr

Helping You To Really Get To Know Your Competition
 
SEM Rushhas been around for a while now, but it’s still worthy of some serious consideration, especially if you’re pretty new to the idea of competitive intelligence and finding out all you can about the competition. This analytic SEO tool is an extension for Chrome and Firefox and has proved to be immensely popular racking up more than 2 million downloads . . . so from that we can safely assume that it does a pretty good job (in many different languages if the photo is anything to go by).

What Makes SEM Rush So Special

There are lots of great features to SEM Rush, as far as competitive intelligence goes its particularly great because you can add the CPC (cost per click) and the estimated traffic volumes close to the relevant keyword, so instead of only learning about the traffic distribution on each particular website, it can list the actual keyword value distribution too. It’s easy to find out which companies are ranking in the top 20 results for your own keywords, and which companies are paying Adwords for clicks.

SEM Rush is available in a free version, which is actually pretty comprehensive with lots of features . . . or alternatively you can pay a monthly fee or just when you need to use it. Lots of additional features are available to you if your willing to pay for them – naturally.

SEM Rush gets their data from the Google keyword tool, comprising of a massive 80 million keywords spread out between around 39 million domains. Wow, competition really is hot.

How Can SEM Rush Help My Business

Many of the SEM Rush features can help your business in many different ways;

  • SEM Rush can help to identify your main competitors. When you search for a keyword phrase using SEM Rush you’ll be able to see other websites which already use your keywords which already rank highly in Google, you’ll also be able to “borrow” profitable keywords which are working for your competitors which you hadn’t thought of.
  • Ad Overview of Adwords – when you’re trying to gather a little competitive intelligence about a particular competitor who is advertising on their website with Google Adwords you’ll be able to find not only the ads which your competitor uses but also their landing pages . . . and it’s all very easy to do once you get the hang of it.
  • Compare – SEM Rush will allow you to analyze your own domain name against those of your competitors, as well as the keywords used, Google ranks, estimated monthly search for a particular keyword, the number of pages which compete for the keyword and also an estimated cost per click. Once you see all of this data side by side it should be very easy to spot the differences!
  • Traffic Buyer Suggestions– SEM Rush really can help your business in so many different ways. Whenever you research a particular website, courtesy of SEM Rush you’ll be able to see a display of similar related websites which adverise with Google Adwords. That way you can identify potential advertisers for your website, those with proven buyers (which are always the best type to have). Talk about a step in the right direction . . .

SEM Rush really can improve your competitive intelligence and help you to learn more than you ever imagined about the competition. Who better to learn from than the competition?